I am an Assistant professor in Management at ESCP Business School.

My research examines how organizations and their practices become objects of moral evaluation. I study how corporate purpose, CSR initiatives, and artificial intelligence systems are interpreted, emotionally experienced, and morally assessed by organizational members and broader audiences — and how these evaluations shape firm behavior and performance.

My research relies on experiments, panel data, and conceptual approaches. I integrate both practical lines of questioning from my experience as an HR Director (Linkedin) and my theoretical backgrounds in philosophy (MA in Philosophy – University Paris X), mathematics (Master in mathematics – University Paris VI), law (LLM in Labor Law – University Paris II), and management (Ph.D. & Master in Management – HEC Paris).

Research areas: Moralization Processes • Social Evaluations • Institutional Theory • Evaluative Dynamics • Corporate Purpose • CSR & Sustainability • AI and Moral Judgment • Business Ethics • Emotions in Organizations • Strategic Human Capital

You can contact me at chuynh [at] escp.eu